If you want to find out how our medical SEO company does business and all the work we actually put into ranking your websites, I have prepared 3 main Medical SEO case studies:
- this one – local medical practice, our client for years – we show you how we take on a new client (even if it\’s not the case, I\’ll show you the process), how we do audits and keyword assignment, how my medical content planning is done etc.
- dental SEO case study – a new client of ours opens an orthodontics practice in US. I\’ll show you the entire process, from how we plan their website, how we do competitor analysis and what it takes to make it rank.
- healthcare SEO case study – another client is opening a medical portal about Autoimmune Disorders. Find out how we rank nationally their website and help them start earning money.
This case study is exciting (OK, all are ;)) because you can see how we treat a client who already has a website in place.
Here is my process in short:
- SEO Audit
- Google Analytics / Google Search Console Audit
- Complete website scan
- Competitor analysis
- Keyword research
- Keyword assignment / pages and articles
- Content planning
SEO Audit
Every time we start work with a new client, my first step is a thorough SEO analysis, I don\’t even discuss plans or strategy, until I know for sure what I need to fix, how competitors are doing and where we can improve.
In this case, as it\’s a client of ours, I do a simpler audit. I look at my checklist (which you can actually get for free by joining our email list) and see if there\’s anything that needs my attention.
Complete Website Scan
One of the easiest ways to study how healthy a website is – a scan, For this I use Screaming Frog (the premium version) and it allows me to see ALL the pages and some extremely important data:
- errors and redirects – you\’d be amazed to see how many 404 pages you can have or improper redirects.
- index status – are the right pages indexed? Are there pages being indexed, even if they shouldn\’t be (author category, tags pages)
- H tags – properly used or not
- meta tags – duplicated, missing, right?
- loading speed per page
- traffic and rankings for each page etc.
The data is presented in a spreadsheet and we discuss our findings with the client. This information will be the basis for my keyword assignment and future SEO work.
Competitor Analysis
What I really love, seeing if the SEO grass is greener on the other side site(s). We look at everything, from how the websites are being designed / coded, how is their email and content marketing done and, of coursem who links to them and if we can replicate it for our clients.
Then, the even more exciting work: getting ALL the competitor keywords (even past ones), adding them into a huge spreadsheet and seeing if they are appropriate for our website. All these are imported with the metrics we care about (search volumes, CPC, difficulty and competition) and duplicates being removed. On top of these keywords we\’ll do our next task:
Google Analytics / Google Search Console
Since the website has some history (and is not completely new as the other 2 I created case sttudies for), I\’ll spend some time looking at their traffic and ranking data, We\’ll study the most important pages bounce rate, if they achieve goals, keywords they rank for, keywords with high impressions, CTR (Click-Through-Rate) etc.
I already mentioned we gather some data about how competitors are ranking so I\’ll look for the most important keywords in our Console data,
By looking after the impressions tab, I see the keywords that are being searched for and what rankings client has. Usually for many, the highly sought for keywords have small rankings for clients (over 100), so we\’ll make these a priority.