SEO Content Writing Services

Great content ranks websites. It\’s that easy. And, after years of ranking websites left and right, we know how to write that content and help your medical website go to the first page in Google.

We rank high in one of the most competitive niches, and one of the largest cities in the world. Our SEO content writing services are THAT GOOD and will rank your medical website in weeks.

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What is SEO Content Writing?

SEO writing is still copywriting, but with proper keyword research done beforehand.

Say you are an orthodontist and want to rank your practice. Before you start writing your content (or hire an SEO writer), you need to understand what visitors actually search for.

If you chose a too broad keyword, say \’braces\’, you\’ll get visitors who need \’knee braces\’. Not a good fit, as they\’ll never buy your services. You just wasted their time and they\’ll either not click on your link in the Google\’s search results or visit your website and bounce off (click away from it), as soon as they realize you are not a good fit.

Whatever, you might be inclined to say, but in the past months Google started looking at both metrics: a low CTR (Click Through Rate) from their results and your website\’s bounce rate (how many people click away from your website, without any further interaction).

Both of these make them realize you are not a good fit for that keyword, so you\’ll slowly lose rankings.

But what if we choose \’orthodontic braces\’, or Invisalign (or any other more specific and RELEVANT keyword)?

Now that\’s a different story. As you are an orthodontist, an expert in the type of braces they are interested in, as soon as you start ranking locally for those keywords, patients will start calling.

How Do Our SEO Content Writing Services Work?

Here is how we rank websites through SEO writing:

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Choose the Main Keyword

In our example it\’s \”Invisalign\”, a very successful orthodontic treatment, loved by millions of orthodontic patients, because they don\’t need to bother with metal braces, mouth sores and other \’joys\’.

As this keyword is for your \’money making\’ page (about your Invisalign services), we\’ll need other keywords to write guides that we\’ll link to your main service page.

Together with the external links and citations sources, these internal links will help you rank for your chosen keywords.

Choose the Supporting Keywords

One main rule for your medical SEO work: ONE keyword / ONE page or article.

So, if you\’ll want to rank your \’Invisalign\’ page, we\’ll need some guides to link to it, each of these articles will have its own keyword. Quick ones:

  • how much is Invisalign
  • how does Invisalign work
  • does Invisalign work
  • how long does Invisalign take
  • how to clean Invisalign
  • can Invisalign fix overvbite
  • does insurance cover Invisalign

Create Exceptional Medical Guides

If I tell you that each article / page on your medical website should have about 1,000 words (1 thousand) or more, you\’ll feel desperate.

Especially when it\’s about your services and practice.

But, when you have such \’juicy\’ keywords and ideas, it\’s a different story.

Any orthodontist should be able to explain how Invisalign works, if insurance covers it and how much time should patients expect treatment to take.

Ramona\’s 4 Rules for Successful Medical SEO Content Writing

Here is how your website content should be created, so that you can rank higher in the search engines. These are the rules we obey ourselves to keep our clients on top of the search results.

1 Keyword / Page

Mentioned it already, but we\’ll make sure it\’s understood: ONE KEYWORD for each piece of content.

We don\’t want to confuse the search engines, so we\’ll not use the same keyword on multiple pages.

Exact Keywords

After you\’ve done your keyword research (or we did it for you), don\’t get creative.

If people search for \’how long does Invisalign take\’, don\’t change to \’how many months will my Invisalign treatment last\’ or anything similar, because you\’ll rank for a keyword no one searches for.

Original Articles

Years ago, when we started building Orthodontic Braces, we had the \’pleasure\’ of seeing some of our content copied on an orthodontist\’s site.

Either the doctor copied-pasted our guides or a SEO writer took the shortcut.

Write your own articles and, if you use a service provider, double-check.

Useful Content

If you write only news about your clinic, you\’ll never get too much traction.

But what if you wrote useful medical guides that explain treatments and answer to your patients\’ questions?

Like the keyword ideas we already gave you?

People will read and share. That\’s free traffic for you and recognition as an expert in your field.

SEO Content Writing Blog

Find out how to write compelling content for your website to drive search traffic and turn visitors into patients and raving fans.