Medical SEO Case Studies

Medical SEO is for many of our clients like some magic that we do to rank their websites. As most SEO companies never really show clients what they do, this makes customers wary or downright scared.

Add the fact that many so called SEO experts rely on \’illegal\’ SEO tactics or just do poor job and you have the complete picture.

Even so, Medical SEO works wonders and in the past years we were able to rank client websites left and right.

As you imagine, some open a new practice and need a well optimized website to begin with, while others are not ranking after years (or dropped rankings) making it mandatory to start optimizing and claim a better spot in Google.

I have prepared for you not 1, not 2, but 3 different Medical SEO case studies and I invite you to follow our progress in the following months as we\’ll disclose the ups and downs of our ranking odyssey.

Quick disclaimer: SEO takes months to kick in, so don\’t expect immediate results. We usually tell clients to expect decent rankings in about 6 months, but, as no two websites are the same, some start ranking in days, while others in 3-4 months the earliest. Good SEO is like a foundation, though, do it right and keep on adding to it, the results will amaze you.

Let\’s meet the 3 websites (or find something about them)

SITE NO.1 – Existing medical website

We have done SEO for them for few years and, with the COVID-19 pandemic, we need to readjust our strategies. You\’ll find out how we onboard a new SEO client, how we scan a website, do a SEO audit etc.

SITE NO.2 – New Orthodontics website for a new clinic

The client is an orthodontist in another state than us , who needs a brand new website and, of course, dental SEO work done from day one, so that he ranks locally, In this case we start from scratch and we\’ll show you the exact steps we take to rank his website, As we also do medical website design, we\’ll give you insights in this as well.

SITE NO.3 – Immune Disorders related medical website

This project is also a new medical website, detailing Immune Diseases. It doesn\’t have to rank locally, as its audience is broader (the whole US and actually any other English speaking country), so we\’ll show you few different healthcare SEO tactics.

As exciting it would be to track each of the websites yourself, we\’ll not disclose their identity, as linking to them or mentioning them would affect rankings and traffic. So, while you don\’t exactly know their URLs, all these are REAL WEBSITES and all the data you will see is genuine.

The Medical SEO Case Studies in Short

Here is the short list of features for each of these case studies and we\’ll add to this in the following months. Under each section you\’ll have the link to the exact case study. In order to make this easier for you to follow, we\’ll add details to each page as we make progress and get the ball rolling.

Feel free to bookmark this page (and the 3 case studies), or, if it\’s easier for you, subscribe via the form below and we\’ll let you know when we publish updates.

Local Medical SEO Case Study

  • Established website
  • Niche: local medical clinic
  • Money sources: patient appointments
  • Rank focus: local
  • Existing domain name
  • Platform: WordPress

Dental SEO Case Study

  • New website
  • Niche: Orthodontics
  • Money sources: patient appointments
  • Rank focus: local
  • New domain name
  • Platform: WordPress

Healthcare SEO Case Study

  • New website
  • Niche: Autoimmune Diseases
  • Money sources: sponsored reviews, banner advertising
  • Rank focus: international
  • New premium domain name
  • Platform: WordPress